Yet another steel toe capped hoof in the knackers to my prospects of giving a shite about anything football related.
Clearly the ideal set up is for a four team top league of Old Firm 1st and 2nd teams who can be both home and away every weekend and can be sponsored easily, given the outstanding nature of the brand, to the same extent as the EPL, because these are the only matches Sky will cover and generate revenue.
They could be sponsored by something appropriate too, a worldwide instantly recognisable brand. Vagisil.
For cunts.