The 'less home games' argument only really works if we had exactly the same number of people at every game (which we don't). We currently have 18 home games, unless the split is shit and then we can have only 17. Assuming the best of 18 home games, and using our average crowd of approx. 10,000 we get 180,000 gate reciepts a season.
If we manage to get our average crowd up to 12,000 (not exactly unrealistic) in a 16 team league we'd get the same amount of money. Surely to fuck a season ticket for a season which has 3 less games in it will be cheaper too, which might encourage a few more fans along, i'm sure i'm not the only one who would head along to a few more games if they didn't come around so often - we filled the away end (and some more) at Raith last season, then didn't manage to fill places like Tannadice.
As for SKY. Do they not realise that in a 10 team league they have 180 games a season to choose from, but the 16 team league has 240. Are they really suggesting that all 60 of these extra games are completely pointless? This also goes for advertising etc, the Clydesdale Bank will get its logo on a board shown an extra 60 times a year.
I just don't see the point in changing it to 10 teams, it won't be any better so why bother changing it at all? The thing that needs to change is the distribution of the money and as there's absolutely zero chance of the OF taking less of the cake all we're doing is rearranging the deckchairs here.