The motivation to keep their jobs would be a good start. Less fans = less money for the club = less wages for them when it comes to contract re-negotiations or perhaps no contract at all and given the way they have been playing only a handful (Fyvie etc) might have anyone bigger than us sniffing about. The inevitable free transfer to montrose, brechin with a proper job on the side is a calling.
If the small firm I work for sat back and relied on the blind faith of our ever decreasing group of regular clients just giving us money for doing a half assed job then we'd have gone bust long ago. NO we had to get out there and seek new work, show what we could do and attract new business and investment. Our players are employess of the club and have as much responsibility for its well being as milne and Co
Scottish football is no different and this over reliance on television money and the fear our governing bodies seems to have that doing things that are good for our own domestic game will makes us look silly is going to be the death of it.
We need to accept our game is not what it used to be and start making the best of things instead of desperetly clinging onto the ankles of the spain, Germany, England etc