Ross County isnt just Dingwall.
Allness, Invergordon. Maryburgh, Conon Bridge, Strathpeffer, Tain, Beauly all close buy and they get people travelling from the West Coast.
Theres aporox 30000 people in around Dingwall north of the kessock bridge
Also Ross County send out (or at least used to) coaches to local schools (East and West Coast highlands) to run after evening training sessions so build relationships with kids from a young age.
Be interested to know if Caley did anything similar in Moray etc as they never bothered with my area back in the 90s