I don't think it is, no, and I don't see anything in the 'advert' that suggests that's the point of it, but as many will tell you there's still a minor problem within the game that needs to be stamped out. And if stamping it out means that more Aberdeen fans will go along to games, then it serves its purpose.
I truly believe that the majority of people that make racist comments aren't necessarily racists in its truest form, in my opinion they're just ignorant and have no clue as to what they're saying, as we've witnessed on here and over on KKK.
I've lost count of the amount of times I've had to say something to someone with regard to a stupid comment they've made, not necessarily at the football, but just in general conversation. I recently had to get a taxi driver to stop and let me out as she was coming away with some ridiculous things. You should've seen her face when I told her my name.
There's still a problem in society, very much a 'them and us' thing.
That's not true.