Without the support of fans there is, as we issue this note, a real risk that Heart of Midlothian Football Club could possibly play its last game next Saturday, 17 November against St Mirren.
This isn't a bluff, this isn't scaremongering, this is reality.
Discussions on whose name is above the door, talk about how the money has been spent and debate on whether the investment in silverware has been appropriate is all natural but quite simply worthless at this moment in time.
The only valid debate now is how can you help the club. Is the club worth less than £110?