I agree the location isn't great but there are other ways to get the pub ticking over, for example there's talk of artificial pitches being built also so you could probably have a couple of sunday league teams playing out of there, sponsor them, get a darts/pool team set up, host monthly meet the manager time things and as you say every second saturday the place would probably be snowed out before and after the game. I don't know if there's much money to be made but lets hope so!