Exactly, Baggy.
Roy Keane expected Ireland to win the World Cup, and he was right to, because as a player (or manager) you MUST aim to win every match. At what point do you say "this is the game we're going to lose"? Similarly, Mark McGhee aimed to win the league this year with Motherwell. That's the way it should be. Aspire to be the best. If you don't, you'll never fulfil your potential.
I don't expect us to win the league of course, but as professionals, that should be their aim.
I would also like to know how something that isn't there (our supposed expectation of winning the league) can annoy him?