Ach, this is the same old statement that is trotted out season after season. Now I'm not having a pop at you here, not at all. But supporting "the club" by buying your season ticket is the same as supporting Milne et al.
The thing is, less and less fans are choosing to do that each season but nothing is being done by them to counter act that.
It's like a slow lamenting death and once the last season ticket holder subsides, they'll be able to switch the lights off without anybody noticing.
The problem is, what do you do? Stop going and harm the budget of the club you love or keep going, which makes them thing they can serve us up with any old pish and we'll keep coming back?