Wow, really? That really is a sad state of affairs if true. It's a sport, about being the best. It has f*ck all to do with the money. Crowds will improve the better ye play - there's yer money. I love winning when I play fitba, and it has f*ck all to do with money.
One of the things I'm slightly concerned about if the huns don't get up any time soon, is that we've just bought two captains of our rivals this season. I dinna want us massively outspending teams around us, that's nae much fun. If we want an equitable and sporting league, with 16 (or even just 12) strong teams, then it's important to get them all to a decent standard. The more equal the league is, the better it will be. We can all improve together for the betterment of the whole league. Split the euro income and I might even support the tims in europe (nae likely!).
Not only do the above, but market the shiite out of it. Make it known that we have "the fairest league in the world", and make a big play on the equality and excitement. Talk it up. There's a huge niche there with our neighbours to the south being an embarrassment of plastic wealth. Make our league the antithesis of theirs, and milk it to death. Make Scottish fitba fashionable, and unique. The whole team x wins, team x gets mair cash, team x wins again formula is what drives people away. If we want teams like QOTS in our league, then we need to make them strong. Share the wealth man..